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Summer Splash (Primark Project), Fall 2024
This collection, Summer Splash, was designed for Primark's Summer 2025 season as a practice in product development from idea and concept to design and to creation. The tropical, nautical theme was chosen and researched, and the packet reflects this up-and-coming style on runway looks as well as social media looks. Next is an explanation of why Del's was chosen as a licensing partner and why they are a good fit. Next is a fabric and trims page including each material necessary to create these looks. Next is a linesheet showing the front, back, prices, sizes, and order quantity of each garment in the collection. Finally, the last two pages of the packet are marketing plans for the collection. There is a plan for the store displays as well as a social media marketing plan.
Below are two techpacks to accompany two of the garments from this collection, Summer Splash.
A project which features a backstory for a fictional client, Madison Kim, and a number of looks tailored to her wardrobe. Fall 2023.
Belts, a faux double waistband jean. 100% Cotton, Spring 2024.
City Undone, Fall 2023
A 10 look streetwear collection presented in a catalog. See the moodboard, colorways, original textiles, and initial sketches at the beginning followed by the looks with their illustration and technical flat.
Go-Getter, Spring 2024
This collection has nods to several different eras of fashion. The lack of strict waistlines is reminiscent of 1920’s shift dresses, the collarless jackets are similar to Pierre Cardin’s of the 1960s, and the full denim outfits take a look back to the 1990-2000s. Each of these design choices was carefully made to create comfortable garments which grow and move with the body. This collection prioritizes comfort and mobility within a beautifully constructed garment.
Each of these aspects as well as other details, like chiffon shirts and maxi skirts, were great inspiration as the collection was being designed. During research, Margiela’s 1998-99 A/W ready to wear collection which he designed when working under Hermès became a large source of inspiration. In Margiela: the Hermès Years, author Rebecca Arnold explains the emphasis that Margiela put on the movement of the body in this collection. He made sure that the clothing worked around the moving female body comfortably and also grew with the body. Coincidentally, that has been a priority for this collection as well. Each garment is constructed with the movement of the body in mind to allow full range of motion.
Margiela brought his collection back to the 1920s with waistlines and silhouettes common of that era. He designed several shift dresses which had essentially no waistline, this allowed for maximum comfort while moving. Some of the looks also felt reminiscent of women's sportswear of the time, such as from Jean Patou. Aspects from each of these examples comes together to create a men's and women's collection featuring loose garments that are adjustable to grow with the body, and “H” line silhouettes to allow for comfortable movement within the garment.
All Show and Lots of Go, Spring 2024
This fall/winter collection features multiple layers to make up three looks which all take advantage of the weather-resisting characteristics of animal hides. In order, the first look features arctic fox fur for warmth, the second look features seal skin to stay dry in wet weather, and the last look features musk ox leather to easily brush off dirt and debris.
Separates collection, Fall 2023
6 looks each of which are made up of two or more garments and can all be mixed and matched. They are designed for a young woman entering the corporate, business world and take great inspiration from 1960's attire.
Play Away, Fall 2024
This knit dress brings together nu boheme and playful, athletic aesthetics. It is a bodysuit with shorts covered by an adjustable and flowy skirt to allow for maximum movement and comfort while remaining stylish.
Unconventional Pairings, Fall 2024
This womenswear look features a brown bra and short undergarment set, a gauze bodysuit, and a reversible open-back tank top. It was designed alongside a secondary look (created by Molly Susan) with each garment of each look being compatible to create 20+ looks. See each outfit combination featured in the video below.
For A Rainy Day, Spring 2024
The pattern for this garment is made entirely from rectangles, circles, and semicircles. It is a wool-lined nylon ripstop rain dress with a detachable hood and matching mittens. The look takes great inspiration from 1960's silhouettes and is designed to be a comfortable and fashionable choice for dreary weather.
Workwear Reimagined, Fall 2024
This menswear look takes inspiration from traditional business attire silhouettes and fabrics, such as long sleeve button ups and houndstooth trousers. The introduction of denim and sparkling sequins creates a more casual and fun look for everyday streetwear.
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